This page contains some technical terms and links to relevant content about Website Design. You do not have to read it all; each topic offers a leading paragraph.
We are Web Designers by heart and use website design tools and widgets; we tweak with code to achieve the optimum look and feel (UX) as well as additional functionality needed. Peruse our extensive Examples page where you can decide on a look and feel for your business.
Read more about 8 seconds needed to convert a visitor into a customer
Every website has a home page and if it is not beautiful and enticing, you will lose potential customers. All the other pages are called landing pages which also must be beautiful and functional with relevant content. You have about 8 seconds to convert a visitor to a customer who will click to enter your website. Do not let the visitor try to find the right button.
With the design of a website there are a myriad of tick boxes to be ticked such as the layout, dynamics, colors, images, relevant content, and many more. We use professional website design tools, image software such as Adobe products namely, Photoshop, Illustrator and Lightroom and any other tool to achieve the intended results.
The extensive examples pages are there to guide your thoughts how you want see your business to be displayed to the world; it is your business’ window dressing. We also offer a service to help analyze your company’s vision and mission statements to decide how the website should look to portray your business, to entice visitors to become customers. We are skilled to design a beautiful functional website at an affordable price.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers" (Wiki)
Read more about SEO ranking and documentation
The search engines constantly modify algorithms and we as web designers and content writers needs to be on par with those changes. If a website does not get a good ranking it means that the SEO was not applied properly on the website, the content might not be relevant or in the worst case no SEO was applied.
Static websites may lose its rankings because the content does not get updated regularly. From time to time, have the content changed with new thoughts or new images (with relevant descriptions) even if it means you must hire a website designer for the task; see this as part of your marketing campaign.
If you need to know more about SEO and the importance of a good ranking, download these two free copies on SEO, copy one (credits), copy two (credits), or you can watch these two videos about SEO. To stay on top of the subject we use SEO Manula from MOZ and other papers on SEO and we belong to several forums to understand the latest changes and trends coming in the world of SEO.
This is where we can help to analyze your business situation and decide on a strategy for your web design, the emotion it needs to carry, the message needed to convert a visitor into a customer, the color range; this is your business' window dressing to the public. Perhaps you want the complete package; business cards, letter heads, email signature included. We can design a print-ready communications package for your business.
Read more about Brand Analysis
During my years of systems development, I have acquired extensive knowledge and experience in understanding user needs. My experience in Business Process Redesign has moved many processes from the old school to the new modern way of thinking, optimize the business processes and cut costs. I can help you rethink a business strategy and create a website that portrays the vision statement to fulfill your mission; attract more customers in a set period perhaps.
A Logo is a sign or mark that gives a company instant recognition such as Google, Nike, IBM, Microsoft, and from the logo a favicon is derived.
Read more about logo
Logo design is a art on its own and numerous video training series and books have been written about the subject. To design a logo one needs to understand the business and the logo must be simple but with a hight visual impact. It may take a couple of iterations before a logo reach maturity – and then again the logo may change over time such as the Google logo has.
Another image that stems from a logo is the favicon; it is the little image in the URL of the address bar, the websites' name in a bookmark and with the page title in the browsers that have tabbed browsing. It is a constant reminder; the user first see the image before he reads the text associated with it.
Google’s well known logo as a favicon:
A favicon created from a photo image:
The Nike logo is meant to suggest movement, because it represents the wings of the Greek goddess of victory, Nike. The iconic "swoosh" was designed in 1971 by Portland State University student Carolyn Davidson, who was hired by the company's co-founder, Phil Knight.
When the digital ordinary does not comply with your needs, we can help with a multitude out of the ordinary ideas from various sources. It might be a website with video background, scrolling effects, image color changes, animation, upside down website; any way you want it to behave.
We also design stationary headers & footers, print-ready posters, pamphlets and brochures and can recommend some of the best printers in the country.
To achieve an excellent ranking in the search result pages, you need to have relevant content in your website. As an example, a website www.mycats.com with content about dogs will get you nowhere. The content needs to be relevant of what your business is all about; it also means the choice for a domain name must be as close as possible describing the business.
Read more about content writing
We as website designers know how to write for SEO with the correct keywords and phrases without losing the message. You may provide us a copy of relevant content, but sometimes we must re-write the content for SEO – in this case it will be discussed with you.
We can also source relevant content on the Internet or libraries and write all the content for your website.
From time to time it is necessary to update the content to keep up with the changing world or growth of the business.
Read more what Wiki say about a content writer. We comply.
8 seconds - this is the time you have to catch the visitor's attention to stay on your website and browse to another page. If not, you may have lost a customer forever. Keep your web design smart and relevant.
User experience (UX) refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system. User experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found.
You can watch this video from University of Michigan about User Experience